Business reality show Shark Tank swam off into the sunset Friday night, but managed an overall victory in the demo wars before departing.
The season finale came in at a solid 0.7 and was highlighted by a pitch from The Mad Optimists, a brand that makes all vegan, organic and environment-friendly soaps that can be altered as per the buyer’s needs.
ABC’s 20/20 benefited from the strong lead-in, coming in at an 0.6 to lead the newsmag pack in all key target demos: Total Viewers (+6% – 3.7 million vs. 3.5 million), Adults 18-49 (+20% – 0.6/4 vs. 0.5/3), and 25-54 (+13% – 0.9/4 vs. 0.8/4).
Combined, Shark Tank and 20/20 helped ABC to an overall victory on the night among the networks.
Elsewhere, NBC’s The Blacklist had its season finale hold steady at 0.5, (0.5 rating in 18-49, 4.1 million viewers overall from 8-9 p.m. ET), using a unique hybrid of live-action and graphic novel-style animation: The following Dateline also came in at an 0.5.
CBS came in with two specials, The Greatest Stay-At-Home Videos copping an 0.5, while Bravery & Hope, a seven-day look at frontline action in the pandemic, came in at an 0.3. A rerun of Blue Bloods capped the eye network’s night.
Fox’s WWE Friday Night SmackDown came in at an 0.5, while The CW saw back-to-back episodes of Dean Cain’s Masters of Illusion both clock in with an 0.1, followed by the 21st Anniversary Special, which also had an 0.1.
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